News: Sponsorship Deal for John Lewis
John Lewis has signed up to be the headline sponsor for the Kew the Music summer concerts, marking the first time the retailer has sponsored a music event.
The festival, Kew The Music, will take place between in July at Kew Gardens, West London.
The picnic festival was previously named Summer Swing but was re-launched last year to embrace a wider variety of music styles.
The retailer’s marketing director Craig Inglis said: “The brand has a perfect fit with our target market and the summer concerts partnership builds on our very successful range of Kew Gardens home and garden products.”

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